My story

I was always destined to be a herbalist, but I didn’t always know it.

I took my first steps on the Herbal Medicine path when I was about three or four years old. Some of my earliest memories are from my grandparent’s farm in rural Estonia, where I was intuitively drawn to medicinal plants. I spent all my summers there, foraging herbs, berries and mushrooms as I wandered around the woods & fields.

When it was time to go to university, I never believed that Herbal Medicine could be my career so I studied the history of Estonian culture. But I wrote my dissertation on traditional healers & herbal medicine as it used to be a big part of Estonian culture.

Life threw in some funny twists though and I ended up working in film and television production and found myself in London. Big city life was exciting, but I never forgot my beloved herbs. I often found myself recommending herbs to my colleagues when they were stressed or couldn’t sleep.

Then the 2008 financial crisis arrived and with it, my freelance TV production work dried up, so I had to explore other avenues and ended up working for the biggest pharmaceutical regulators in Europe. For a couple of years, I was happily working away. But after a while it really hit home for me – modern medicine is fantastic, but some of the drugs in development were for diseases that could be avoided with better lifestyle choices, and herbs!

Around the same time, I experienced a very stressful and upsetting time in my personal life, which triggered an autoimmune thyroid disease. I was grateful that it was discovered early, and luckily, I was on medication only for a very short time as I was helping my body heal with better lifestyle choices and more efficient stress management methods.

One of the best ways to deal with stress is to spend time in nature, and that’s my number one prescription for all my clients. Hiking in the mountains is my favourite pastime. So much so that in 2014 I went on a hiking trip with a friend to Peru to follow the Inca trail to Machu Picchu. I didn’t have to go that far to reconnect with nature but the trip was pivotal for many reasons. I left behind many negative emotions that I’d been carrying with me for decades. And after a chat in a bar (as you do) with a scientist who was studying indigenous medicine in Peru, I decided I needed to follow my passion. I had to work with herbs and bring to life the incredible power of natural medicine.

With my path now clear I went back to university in my mid-30’s. I felt that finally, I knew what I wanted to do. I knew I wanted to help people get well and stay well holistically with natural medicine. It was tricky juggling full-time work with university studies but I was determined and passionate. To keep well (and sane) during busy & sometimes stressful times I took care of myself with Herbal Medicine. And I visualised my future as a herbalist. My drive & vision was so strong that in my first year at uni I registered my new company and domain with the future in mind. So this is how HerbaWell was born.

After graduating with First Class degree from the University of Westminster, I was invited back to teach as a visiting lecturer. I am also a certified DNA Life nutrigenomics practitioner.  

Whilst I did my university degree, I also trained as a sound therapist to facilitate gong baths as it’s another stress-reducing and wellness-promoting activity that marries well with other services I offer. Furthermore, I am an ambassador for a natural and clean skincare brand Tropic. My ultimate goal is the same as Tropic’s mission: to create a healthier, greener and more empowered world!

I am passionate about helping my clients find the root cause of their health concerns with comprehensive health assessment, DNA testing and creating a personalised solution for their optimal wellbeing. I know first-hand the debilitating effects of stress. I also know the power of natural medicine.

The transformations I see in my client’s health make my heart sing.

Lots of love & healing,

Kaidi x

PS. The translation of my surname is “Birch”, also known as Lady of the Woods. I was always destined to be a herbalist!


My Mission

I am passionate about helping you to stress less, sleep well and deal with any niggling health issues, so you can thrive in life, so you can do the things you love and be there for your loved ones.


Areas of Special Interest

Stress management

Stress can play havoc on our mental and physical health. Sometimes we don't even know we're stressed but when the body and mind will start sending signals for help, it's time to take action! Or better yet, have daily practices in place to help you get off the stress rollercoaster.

Sleep issues & insomnia

Sleep is so important for our overall wellbeing, but so many people are having problems either falling asleep or staying asleep.

There are natural remedies that can help you on your journey to restful slumber.

Digestive issues

"All disease begins in the gut" Hippocrates, the father of medicine

Gut issues respond well to herbal treatment whether you're suffering from IBS, reflux, flatulence or other digestive problems.

Autoimmune conditions

Thyroid problems, rheumatoid arthritis, psoriasis, ulcerative colitis, Crohn's disease to name a few

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